The Long Ship, where I misspent much of my youth, was everything you would expect of a pub run by Watney’s on the ground floor of a 1960s office block. Its attractions for the students who made up most of the customers, however, were that it was central, large, mostly dark inside and, crucially, the bar staff never asked any questions about your age.
The beer, of course, was generally awful (Red Barrel! Star Light!), but the Ship did stock Worthington White Shield, originally called Worthington IPA, and named for the “white shield” trademark on the label .
The beermat produced to publicise "Beer and Skittles"
In 1976 my then girlfriend had bought me my first ever book on beer, Richard Boston’s Beer and Skittles. Boston wrote one of the pioneering columns on beer and pubs, in The Guardian, which started in 1973, and probably did as much as Camra to turn people on to a proper appreciation of the glories of British beer. Beer and Skittles devoted several pages to White Shield, then one of only five surviving naturally conditioned bottled beers in Britain, correctly describing it as one of the world’s greatest brews.
Because it contained a yeasty sediment in the bottle, Boston revealed to his wondering readership, White Shield altered as it aged. The beer came into prime condition about four weeks after bottling, Boston informed us, and would then stay in condition for up to another nine months. As this was the 1970s, “best before” dates were still in the future, and the only indication of when a bottle had been filled was through the numbers, one to 13, printed on the label, and the nicks, one, two, three or four, cut into the label’s edge. The nicks indicated which quarter of the year the bottle had been filled in, the numbers showed which week of the quarter.
After 10 months, Boston, said, White Shield went out of condition, and could develop a sulphury taste (not surprising, since it was made with the notoriously sulphury well-water of Burton). But if the drinker could hang on for “as long as fifteen months, one of two things may happen. If you are very unlucky, it will develop a really unpleasant flavour. Most bottles, however, should come back into condition with a flavour that is different from the original but which some connoisseurs consider to be even better.”