The earliest use of the term India pale ale was … in Australia?

The continuing fantastic expansion in the number of old documents scanned, OCR’d and available on the internet is presenting the lucky historical searcher with constant opportunities to push back the boundaries. The latest terrific find is an ante-dating of the first use of the expression “India pale ale” by almost six years, taking it from Liverpool in January 1835 to Sydney, Australia in August 1829.

Advertisement for East India Pale Ale, Sydney Gazette, Saturday August 29 1829

That advertisement for East India pale ale comes from the Sydney Gazette and New South Wales Advertiser of Saturday, August 29 1829. Unfortunately it doesn’t mention whose East India pale ale Mr Spark was selling at his stores. However, the “Taylor’s” also mentioned in the ad is almost certainly the London brewer better remembered as Taylor Walker, which was well-known in Australia, having been exporting its stout and porter to the colonies from at least 1822, but which had also been exporting pale ale to New South Wales since early in the decade, an advert in the Sydney Gazette from Thursday 20 November 1823 shows.

EIPA, ‘the best summer drink’, in the Colonial Times, Hobar,t February 19 1830

The 1829 ad seems to say that Mr Spark had two sorts of pale ale on sale, Taylor’s and East India. If there were two, the other one might have been the unhoppy version of pale ale that London brewers had long been making (see later). On the other hand, an ad just a few months later in the Colonial Times of Hobart in Tasmania on Friday, February 19 1830 lists “Taylor’s Brown Stout, East India Pale Ale (the best summer drink) and XXX Ale for sale”, meaning that whatever interpretation you put on that 1829 ad, Taylor Walker’s still (currently) takes the prize for the earliest named beer to be called an IPA (oh, all right, an EIPA – same difference). The XXX ale, meanwhile, probably WAS pale, lightly hopped ale.

We can be fairly certain that the EIPA in the 1829 ad wasn’t Hodgson’s, the best-known of the hopped pale ales exported to the East before 1830, because the Bow brewery’s beer was highly admired and regularly praised, and would have been specifically named by anybody selling it: another Sydney newspaper, the Monitor, complained in April 1828 that “Colonial beer” was “not so good as” Hodgson’s pale ale, and adverts in Australian newspapers for Hodgson’s pale ale from at least 1823 called it “celebrated” and “highly esteemed”. (Though a “Letter to a Gentleman in London” printed in the Australian newspaper in Sydney on Wednesday 16 July 1828, talking about being served Hodgson’s and Taylor’s beers on board ship on the five-month voyage out to the colonies, complained that these were “names that I had never heard of when in London”.)

East India pale ale, brewer unnamed, continued to be advertised in newspapers in Sydney to 1831 (including one mention of “India fine pale ale in casks”. Then in October 1832 the Sydney Herald carried an ad for “Barclay and Perkins’ East India Ale”, in hogsheads, showing that another big London porter brewer, like Taylor Walker, was now in the India pale ale business. (In November 1833 the Herald printed a notice for “Thirty-five Hogsheads of ‘Taylor’s’ BROWN STOUT fifteen ditto of ditto East India Pale Ale”.)

Barclay and Perkins’ East India Ale, Sydney Herald, October 29 1832

The next month, on December 20, the Hobart Town Courier included an advert for, among a long list of other items “landed in good order by the barque Forth from London”, “Ind & Smith’s India pale ale, and best brown stout in Hhds [hogsheads, 54-gallon casks] and in bottle.” Ind and Smith were the brewers from Romford in Essex who, in 1845, became Ind Coope, and who went on to open a brewery in Burton upon Trent in 1856, at least in part, it seems, to serve the export trade.

The names missing from exports of something called India pale ale to Australia, you’ll have spotted, are the major Burton upon Trent brewers Bass and Allsopp, who were, from 1823 onwards, pushing Hodgson out of the pale ale trade in India itself. Bass pale ale does not seem to appear in ads in any Australian newspaper until 1830, years after Hodgson and Taylor’s.

It’s perhaps not THAT surprising that Australia should have started using the name India pale ale earlier than Britain. Although “pale ale as prepared for India” was on sale in London in 1822, it did not become a widely available drink in the UK until after the Burton brewers started using their new railway connections to ship their bitter pale ales to London, in 1841. Only at that point was it necessary to differentiate between the hoppy pale ales the Burton brewers made and the mild pale ales that the ale brewers of London, such as Charrington’s, Mann’s and Goding’s, had been producing for many years, and calling the hoppy version “India pale ale” was a good way of doing it.

In Australia they were getting the well-hopped beers made by Hodgson AND the lesser-hopped ales, like Charrington’s XX pale ale, both on sale in Sydney and elsewhere in the Australian colonies in the 1820s, 15 or 20 years or more before Britons began seeing hoppy pale ales in quantity. Hodgson’s was well-known to Australian consumers and known to be bitter, so perhaps didn’t need calling something to flag its bitterness. Taylor’s, Barclay’s and Ind’s pale ale, however, might have been mistakenly thought by Australian consumers to be the sweeter kind of lesser-hopped ale, like Charrington’s, and so perhaps needed to be called an India pale ale to make it clear these were well-hopped, bitter drinks, something British consumers didn’t need flagging up because they weren’t getting the new hoppy pale ales yet. (I confess I don’t find that argument hugely convincing, but it has its points. And remember, when IPA-like brews did finally take off in Britain, a new term had to be invented for them by the consumer: bitter beer.)

Addendum: in the light of comments below, I should add, because it’s not clear from what I said above, that I strongly suspect the “East India pale ale” designation was strictly a retailer’s usage, in Australia, and not one used by the brewers themselves, or even by the shippers. So I wouldn’t expect to see any brewer’s records, or shipping records, talking about IPA this early.

Sydney in 1828, incidentally, had seven operating breweries, though their average output per month was only around 120 barrels each, despite “Colonial beer” selling for six pence a quart and London porter at 20 pence a quart.

(Hat tip to the Foods of England website for pointing me to “India Pale Ale” ads in early Australian newspapers.)

A label registered in Australia by Ashby’s brewery of Staines, Middlesex, England in 1876

Courage IRS: a 40-year vertical tasting

Very few beer brands survive today that have modern examples to put into a worthwhile four-decade vertical tasting. That’s simply because forty years ago there were hardly any beers being brewed that had the longevity to be still drinkable when even the most junior brewer involved in their production is now at or approaching retirement age.

It wasn’t looking good for Courage Imperial Russian Stout, which was one of less than a handful of strong beers capable of great age being brewed in the 1970s and which stopped being made in the early 1990s despite a history going back more than two centuries.

But Courage IRS, doubtless in considerable part because Michael Jackson’s World Guide to Beer in 1977 featured it across two pages, has inspired a huge number of imitators in the US and created an extremely popular beer style in the process.

When the Bedford brewer Wells & Youngs acquired the rights to the Courage beer brands from Scottish & Newcastle in 2007, the first two beers from the old Courage stable Wells produced were the Best Bitter and Directors Bitter. But I am sure it quickly occurred to the company’s marketers that here was a chance to bring back a truly iconic beer, which would surely have an instant appeal in the US as the ur-IRS, the Imperial Russian Stout in honour of which all others are named.

Thus in May last year the Bedford brewery produced the first new brew of Courage Imperial Russian Stout for 18 years, two bottles of which they’ve been kind enough to send to me, to my great delight, as I love a good IRS. And because I’m the sort of sad nerd who stuffs bottles of beers away for decades, I was able to pull out examples of Courage IRS from 1975, 1985 and 1992 to compare against the latest version.

Imperial Stout – Russian or Irish?

A very early Russian Stout ad from 1922

It was terrific to see a positive story on the BBC about beer, with the coverage of the Great Baltic Adventure, the project to take Imperial Russian Stout back to Russia by boat, just the way it was done 200 and more years ago. But what’s this claim here, at 1:05 by BBC reporter Steve Rosenberg, talking about the first exports of stout from England to the Baltic:

“The problem was that by the time it had got to Russia it had frozen, so the brewers back home bumped up the alcohol content to make sure it didn’t turn into ice-lollies.”

Nooooooooooooo! Please, there are enough myths about beer history already, without new ones being started. Let’s make it clear, right now: the stout exported to Russia was NOT brewed strong to stop it freezing. If it had been cold enough to freeze the beer, the ocean itself would have frozen over, and the ships wouldn’t have been able to get through. It was brewed strong because that’s the way the customers liked it.

Actually, and with respect to Tim O’Rourke, whose idea the Great Baltic Adventure was, and who roped in 11 British brewers from Black Sheep to Meantime to supply Imperial Russian Stouts to take to St Petersburg by sea, the Russians also liked another strong English brew in the 18th century, Burton Ale, the thick, sweet, brown ale brewed in Burton upon Trent and shipped out of Hull. But on March 31 1822 the Russian government introduced a new tariff that banned almost every article of British manufacture, from cotton goods to plate glass, knives and forks to cheese, umbrellas to snuff boxes – and “Shrub, Liquors, Ale and Cyder”. Porter, however – and this included what we would now call stout – was left untouched. The Burton ale trade to the Baltic was wrecked, but British porter brewers could send as much of the black stuff to St Petersburg as they wanted.

Poems on beer, good and bad

Someone has put Carol Ann Duffy’s poem “John Barleycorn”, a “lament for, and a celebration of, the Great British Pub”, from the BBC Culture Show programme, up on YouTube: you can find it here and, if you haven’t heard it yet, I feel confident in saying you’ll enjoy it greatly.

Duffy’s poem is a rare and brilliant exception to the general rule that poetry about pubs and beer is mostly pretty bad: Pete Brown commented in Hops and Glory that India Pale Ale in particular seemed to inspire Britons stationed out in Bengal, Calcutta or Madras to dreadful attempts at rhyme and metre. Here’s one I reproduce for its awfulness: it appears in the autobiography of Harry Abbott, who was an officer in the Indian Army, and, as it happens, grandson of a partner in Hodgson’s brewery, Edwin Abbott. This was “a song which used to be sung at many a pigstick party and race meeting in the thirties, forties and fifties”, that is, 1830s to 1850s:

‘Who has not tasted of Hodgson’s pale beer
With its flavour the finest that hops ever gave?
It drives away sadness, it banishes fear,
And imparts a glad feeling of joy to the grave.

Guess who’s coming to dinner

I love “blue-sky” invitations, unexpected requests for my company, so though it’s only a “virtual” event I was flattered and delighted to be nominated by Alan McLeod of A Good Beer Blog as one of his four guests for a fantasy beer dinner.

The “fantasy beer dinner” question was thought up by the American beer writer and beer blogger Stan Hieronymous, and the idea, Stan says, is

If you could invite four people dead or alive to a beer dinner who would they be? What four beers would you serve?”

The 10 “beer dinner fantasists” Stan has put up on his site so far have chosen a range of guests for which “eclectic” seems utterly inadequate as a description. They include Bernardo O’Higgins, the 19th century South American revolutionary; Brian Wilson of the Beach Boys; Robert Noonan, author of The Ragged Trousered Philanthropists; William Shakespeare (nominated by two people); Martin Luther; Michael “The Beer Hunter” Jackson (also nominated by two people); David Bowie; Socrates; Winston Churchill; Ernest Hemingway; and John McEnroe. And me.

Since I’ve been chosen myself, I have naturally thouight about who I’d like to invite to my own fantasy beer dinner. I’m a little unhappy at the number restriction Stan has put on the game, as five – one host and four guests – doesn’t work that well in social situations. Sociologists say the ideal numbers of people for good conversation are three or four. Any more than that, and people get squeezed out, as the “natural” group number asserts itself. Take a look around at your next social gathering, and see how people naturally congregate in threes or fours – never fives. So it may be better to have host and three guests, or otherwise host and seven guests, which would the conversational group to split easily into two equal parts.

The forgotten story of London’s porters

It’s a mark of the low status given to working class history that the role in London’s life and economy played by the city’s thousands of street and river porters, the men who gave their name to the beer, is almost completely forgotten, only 70 or so years after the last of the porters died.

Almost no modern books on the history of London mention the Ticket Porters and their rivals the Fellowship Porters, not even Weinreb and Hibbert’s 1,000-page London Encyclopedia (which does, however, manage to mangle a nonsensical story about ale conners and the Tiger pub at the Tower of London).

The exception is Peter Earle’s A City Full of People, subtitled Men and Women of London 1650-1750, published in 1994, which leans for its scholarship about the subject on Walter Stern’s The Porters of London, written in 1960.

This lack of general knowledge about the people who played an irreplaceable role in London’s economy from the 17th to the 19th centuries, one that was the equivalent of white van delivery driver, motorcycle courier and postman rolled into one, meant confusion for beer writers in the 1970s when they came to write about porter the drink.