Fuller’s was not the only brewer with a viral ad on the stocks for last year’s Rugby world cup: the Wychwood chaps had one lined up for their Hobgoblin beer called How to convert a lagerboy.
The video shows a chavvy lager-drinker wearing a Burberry baseball cap and slumped at a table, Suddenly a goblin runs up [...]
Entries from February 2008
February 29, 2008
How to convert a lagerboy
February 28, 2008
Everything you wanted to know about X
This is going to bring me large numbers of search engine hits from people looking for something else entirely, but I’m going to talk about the joy of X, which inevitably means mentioning XX, and XXX of course, and XXXX and so on, right up to Simonds of Reading’s strong stout, Archangel XXXXXXX.
The usual (and [...]
February 14, 2008
The Hunting of the Stout
In February 1961, 47 years ago, Guinness paid the London brewer Watney Combe Reid £28,000 – equivalent to more than £400,000 today – to discontinue brewing its Reid’s Stout. It was part of the Irish firm’s drive to put its newly perfected nitrogen-serve Draught Guinness into as many pubs as possible: Watney’s also had a [...]
