I’m grateful to Knut Albert for bringing to my attention a review in The Economist on a new book by Sir Roy Strong, A Little History of the English Country Church. The review says that in the mid-1600s:
“the loss of income, particularly from banning the making and selling of church ales, meant that the buildings started to crumble.”
Either the reviewer, or Sir Roy, is confused here. Church ales were events, not drinks, fundraising happenings designed to raise money for the parish: similar fundraisers by newly married couples were called “bride ales”, from which, according to the Oxford Dictionary of English Etymology, our modern word “bridal” is derived.
”Bridal”, now an adjective, was originally a noun, “bride ale”, meaning “wedding feast”, with “ale”, the drink word, taking on the extended meaning of “celebration”. The same semantic extension is seen in the Irish expression for feasting, “coirm agus ceol”, which literally means “ale and song” (well, what else does a celebration consist of?).
I won’t repeat here what I told KA about church ales - you can read much more about them, what they were used for and how they died out, on his blog.